BBA
Programs

BBA

GU TECH Business School presents BBA as a market-driven, high-tech, and mentorship-connected management degree.

Current management program
Program typeOn-campus undergraduate degree
Delivery styleMarket-driven and bootcamp-oriented
Signature elementC-suite mentorship + incubation pathway
Bachelor of Business Administration

Overview

The official BBA page emphasizes intensive bootcamp-style delivery, C-suite mentorship, technology orientation (Python, web development, analytics), incubation support, and an earn-as-you-learn approach that bridges theory with market execution.

Semester-wise curriculum

Open each semester to review course codes, titles, core area tags, and credit hours.

CourseTitleCoreCredit Hours
BBA-101Principles of ManagementCore3
BBA-102MicroeconomicsCore3
BBA-103Business MathematicsCore3
BBA-104Functional EnglishCore3
BBA-105Introduction to Information SystemsCore3
Total15
CourseTitleCoreCredit Hours
BBA-106Financial AccountingCore3
BBA-107MacroeconomicsCore3
BBA-108Business CommunicationCore3
BBA-109Business StatisticsCore3
BBA-110Digital Skills for ManagersCore3
Total15
CourseTitleCoreCredit Hours
BBA-201Marketing ManagementCore3
BBA-202Cost and Managerial AccountingCore3
BBA-203Organizational BehaviorCore3
BBA-204Business LawCore3
BBA-205Python for Business AnalyticsCore3
Total15
CourseTitleCoreCredit Hours
BBA-206Financial ManagementCore3
BBA-207Human Resource ManagementCore3
BBA-208Operations ManagementCore3
BBA-209Business Research MethodsCore3
BBA-210Design Thinking for BusinessCore3
Total15
CourseTitleCoreCredit Hours
BBA-301Strategic ManagementCore3
BBA-302Consumer BehaviorCore3
BBA-303Business AnalyticsCore3
BBA-304Entrepreneurship and InnovationCore3
BBA-3EXElective IElective3
Total15
CourseTitleCoreCredit Hours
BBA-305Corporate Governance and EthicsCore3
BBA-306Supply Chain ManagementCore3
BBA-307Digital Marketing and E-commerceCore3
BBA-308Project ManagementCore3
BBA-3EYElective IIElective3
Total15
CourseTitleCoreCredit Hours
BBA-401Internship / Industry PracticumCore3
BBA-402C-Suite Mentorship StudioCore3
BBA-403Startup Incubation Project ICore3
BBA-4EXElective IIIElective3
BBA-4EYElective IVElective3
Total15
CourseTitleCoreCredit Hours
BBA-404Capstone Project / Business PlanCore3
BBA-405Leadership and NegotiationCore3
BBA-406Startup Incubation Project IICore3
BBA-4EZElective VElective3
BBA-4EWElective VIElective3
Total15

Program Highlights

Explore career paths, themes, and learning outcomes.

  • The program is framed as a market-driven business degree aligned with current and future industry demand.
  • A high-tech orientation is explicitly highlighted through Python, web development, and analytics integration.
  • The design focuses on bridging theory and practice before students enter the market.
  • Ethical and moral development is positioned as a core part of responsible leadership preparation.
BBA
Business pathway and professional mentorship